Content Creation Guide: How to Streamline the Design Process & Create a Powerful Content Calendar

How To Crush Social Media and Boost Your Biz: Maximize Your Results and Minimize Your Time Spent on Social Media with this Content Creation Guide

Hey there, my fellow boss babes and bros, it's time to talk about the big scary: social media. Cue dramatic music.

Listen, I know you have visions of grandeur and a drive to make your business the next big thing. But here's the truth nugget: Social media content creation is an art, it requires some basic knowledge of digital marketing to do properly, and it’s the key to success in today's online world. It's the gateway to building your brand, engaging with followers, while growing that oh-so-important digital presence.

That's why we're here, my friend. We're about to tackle the art of content creation like the fierce entrepreneurs we are.

Our focus? Consistency, Brand Visuals, and the game-changing tool that is Canva Pro.

Consistency on Social Media: Establishing a Strong Presence

Let's be real, lack of consistency on socials and expecting good results is like trying to build a house out of Jenga blocks and expecting rain not to get in. It just ain't gonna work, babes. We need a solid foundation of a consistent posting schedule and tailored content to build a brand that screams, "I'm amazing and credible!"

But don’t panic- with a few hours of effort you can come up with a content calendar that helps you create a strategic marketing campaign. THEN you batch your content creation process to match the calendar and minimize the time you’re actually spending wondering what to post.

Fear not, with a little examination and automation, you'll feel more confident in your content marketing than ever before. If you need guidance planning your content calendar, I highly suggest checking out my free Content Planning Kit! (Follow the link in the pop-up.)

Consistency in Brand Visuals: Building a Cohesive Brand Identity and Simplifying the Content Creation Process with Canva Pro

Okay, let's talk visuals. You want your brand to be recognizable with visuals that scream YOU. But what's the secret? Consistency. Not just in your posting schedule, but in WHAT you’re posting. You want it to be immediately apparent when someone scrolls upon your post that it’s from YOUR one of a kind, professionally curated brand. In this Content Creation Guide, we'll give you the basics you need to get started. Brand recognition is key in customer retention, and generating a sense of trust from your audience. It also helps you stand out from your competitors when you have visuals that are aligned to your unique style, message, and brand voice. From colors to fonts to graphic styles and everything in between: having a cohesive brand identity can improve your content marketing efforts by a landslide.

Canva Pro has entered the chat. Our knight in shining armor. With customizable templates and a library full of images and graphics, we can create professional designs for our brand without breaking the bank. Plus, they have built-in content creation software now with their Magic Write feature that literally helps you come up with content ideas if you’re stuck on what to create. Winning!

Now, let's unpack the cherry on top of this content creation sundae – Canva Pro. With pre-designed templates that you can customize to your brand aesthetics, and drag-and-drop user-friendly functionality, it's a no-brainer that will have your content creation streamlined like never before. Ever wonder how businesses are making all those beautiful graphics and content you see on your Instagram feed? If they aren’t a graphic designer, how do they do it? Yeah- it’s Canva. And a lot of professional designers are bit salty about it- being that Canva can make users more independent for certain creative tasks. As a professional designer myself, I personally think it's incredible.

To finally see a program that makes marketing more accessible to independent business owners and professionals, helping them be more self-sufficient, and create high-quality communication design, is really something else.

How to Set-Up Your Brand for Canva Pro Content Creation

Step One: Upload your exiting logos, brand colours, and fonts into Canva Pro.

Upload your brand colours, fonts, and logos to your Canva Pro account to create on-brand content consistently.

Step Two: Create a few on-brand templates in your desired aesthetic (start with one of theirs for inspiration then customize it to fit your brand, or play around and start from scratch!) It’s a good idea to have Brand Templates in a few different sizes, in order to suit all platform requirements when needed!

Formats to start with for your Brand Templates:

Instagram & Facebook Square Post (1080 x 1080 pixels) or 1:1 aspect ratio

Portrait Format Post for Instagram & Facebook (1080 x 1350 pixels) or 2:3 aspect ratio Story Format Post (1080 x 1920 pixels) or 16:9 aspect ratio

Create your brand templates in Canva Pro to easily create new designs with the same style.

Step Three: Create your content from your post ideas in the Content Calendar with your branded templates. *Pro Tip: Duplicate Pages within the same design to use as different posts: working within the same design in Canva to create multiple consistently formatted graphics for social media posts is a great way to speed up your content creation workflow.* Step Four: Auto-resize your content for alternate platforms as needed. You can also use Canva’s scheduling features to send it right over to your socials.

Resize your designs with the click of a button to reuse them on any platform.

I’ll be diving more in depth into my content creation process with Canva Pro soon, but it is honestly the best tool out there for content design that allows your to effortlessly keep your brand visually consistent. 🫶

Now, to wrap this baby up, let's summarize the basics. Consistency in content visuals, a strategic approach to planning your content calendar, and the power of Canva Pro are a deadly combination for a social media marketing plan that works to help you grow your brand online. So get out there, be you, and crush it like the bad*ss entrepreneur I know you are.

Need a hand?

We offer custom Brand Design Packages that include setting up your Canva Pro account with custom created on brand templates to help you minimize your content creation time and maximize your efforts.

Ready to jump in? Be sure to use this link to start your free Canva Pro trial! Looking to revitalize your branding, outsource your content creation, or update your website? Reach out for a consult! We offer custom packages for our clients specific needs, and flexible pricing solutions.

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